|
Everything
You Need To Know About Contextual Marketing |
| 10. BidClix
BidClix is a one of the fastest growing online Advertising Marketplace. BidClix was launched in 2001. Within a short period, it has become the top contextual advertising solution provider. BidClix has 5,200 registered publishers and 10,400 advertisers. BidClix advertises around 1.1 billion ads per month. BidClix is a corporate partner of NetAid. NetAid is a New York based nonprofit organization. The aim of this organization is to improve the lives of the poor around the world. BidClix was the first online contextual advertising solution provider to create a "self-serve" system. Through this “self-serve” system BidClix allows advertisers to create and manage their online advertising inventory. Many other companies have copied this "self-serve" system. Today this system is the standard in the online advertising market. BidClix advertising solution provider is not like Pay for Placement search engines (like Yahoo, Google or MSN). BidClix is based on a bid-for-placement model. BidClix allows publishers to increase their profit by selling their ads to the highest bidder. BidClix also allows the advertisers to place their ads at highest channels. The advertisers and publishers of BidClix enjoy higher revenue then any other advertising solution providers. The latest version of the BidClix has introduced many new features in its advertising technology. Among them is Micro Bid Adjustment Tool. This tool easily adjusts the bids up or down and advertiser can see its ads performance immediately. Advertiser can also see its ads performance daily with another new feature of traffic report. Website Publishers can advertise their ads in more formats. The new improved algorithms can help to increase the revenue for publishers. BidClix has also
licensed its powerful ActiveMarket technology to Bell Canada. Bell is
the premium brand publisher and an operator of Sympatico.MSN.ca. ActiveMarket
not only serves ads, but it provides delivery, sale and account management
to advertising services. |