|
Everything
You Need To Know About Contextual Marketing |
| 6. Google
AdSense
Google AdSense is one of the features in Google for advertisements. Advertisers can enable their website text, images and video advertisements on these sites. The advertisers sign up through AdWords to advertise on Google AdSense. Google AdSense is a most popular junction of placing advertisements. Here you will get the more relevant search material and less intrusive ads. Many webmasters use AdSense to monetize their content. They are not limited to online advertising. Rather they use traffic generating techniques. They create attractive content. Goggle gets revenue from these advertisers, when a visitor clicks on this content. There are also clicks on Ads. However, ads with "Click on my AdSense ads" phrase are strictly prohibited. Some advertisers create "zombie" sites on AdSense to attract users to click on. These “zombie" sites only have irrelevant interconnected content, which need nothing but number of clicks. The most popular one is splogs also know as ‘spasm blogs’. There are also search engine spams like free Wikipedia content. Google AdSense also allows webmasters to place Google search boxes on their web pages. Google gets revenue from these webmasters when users search through the web with the Google search box. Criticism of Google AdSense The criticism of Google AdSense involves concerns about click frauds. Google asserted that to avoid "invalid clicks” Google daily removes publishers from their partner network. Still there are complaints about the Google’s non-transparency and non-accountability. To avoid click frauds, publishers prefer click-tracking programs. These programs display the visitors’ details. Earn Through AdSense Through Google AdSense, you can also make money. You need to add Google AdSense code to your website. You will earn from the number of clicks per ad. More are the number of clicks, more you will earn. If you do not have a website then you can start a blog and create your own web page. Then place Google ads on your web page and start earning. Google AdSense rewards
for high-quality content websites. The enriched sites with focused content
build traffic and trust. It also helps to establish credibility of the
product. |