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Everything
You Need To Know About Contextual Marketing |
| 4.
Contextual Advertising - Is it Right for You?
Is contextual advertising right for you? This might be a question, which pops up repeatedly in your mind. The reason for this is that, it seems to be all over the place. Every website that you go to seems to be having those small text ads on the top, right, left or other extremes of the page. It is the in thing as far as Internet advertising is concerned. For those who are left behind, contextual advertising is nothing but showing small text ads based on the content of the website that the user is visiting. Thus, the visitor is viewing the ad for the content that he wants to view, and at more occasions, this type of advertising leads to a sale. The click thru rates is incredible when compared to the normal banner advertising. So is contextual advertising right for you? Yes, it is. These ads are randomly generated. If I were visiting a site about t-shirts, the ads about clothes will be displayed on the website. Therefore, I would be viewing the ads that I want to view. Contextual advertising, is it right for you? Yes, even if you are a webmaster who wants to publish the ads or one who wants to advertise his product, this form of advertising reduces costs and maximizes results. If you are a publisher, it produces good revenue. If not much then you can make at least enough money to cover all your website expenses. If you are an advertiser, you will pay for click thru. Not for views or the number of times, your ad is displayed. Keep your keywords to the minimum so that your ad is narrow and focuses on just your product. Remove any dead keywords. Also, try to make a couple of ads for your product. You must check which one is producing better results. Remove the one that is not producing good results. Keep adding new ones until you have the pair of ads, which give you the best results possible. |