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Everything
You Need To Know About Contextual Marketing |
| 9.
Kanoodle
Kanoodle is an advertiser of content-targeted sponsored links on the best websites. Kanoodle was established in 1999 before Overture and Google. Kent Keating was the founder of the Kanoodle. The office of Kanoodle is in New York City. Kanoodle was started as a pay-per-click search engine. Kanoodle was the very first providers of sponsored links. Kanoodle platform makes the sales for advertisers and generate revenues for publishers. Now the focus of Kanoodle is to distribute sponsored link advertisements. Kanoodle uses three target methods to advertise publisher’s content ads. These methods include ContextTarget, BehaviorTarget and LocalTarget. In ContextTarget method, consumers see the relevant content ads when browsing the sites. For example, if you are looking a context related to schizophrenia. The ads displayed on the web page would be related to the treatment centers of mental illness or pharmaceutical ads. In BehaviorTarget method, the links appear on the site depending on the users past surfing data. In the LocalTarget method the website link appears based on the surfers interest in specific geographical area. The advertisers of RSS feeds and other domains have partnership with Kanoodle. This partnership is through Kanoodles’ BrightAds program. Kanoodle gets the revenue by publishing sponsored links on these Web sites. Sometimes Kanoodle publishes its sponsored
links on parked domains. These domains are otherwise empty. This program
is called as DomainHop. This type of advertising generates extra income
to the owners. The one of the unique features of Kanoodle ContextTarget program is that sponsors can choose the one or more categories or links where they want to display their ads. This feature helps to display only relevant ads on the content page. Another feature of Kanoodle ContextTarget program allows its partners to block the links of competitors' ads on their site. These options are not available with other search engines like Overture and AdSense. In the latest expected development,
Kanoodle will add more sites into its contextual ad network shortly. |