|
Everything
You Need To Know About Contextual Marketing |
| 12. What
is Site Match?
While most of us are aware of a contentious new program known as Site Match, managed by the Yahoo/Overture team, we are possibly ignorant of what the program actually deals with. Site Match is a program developed to allow your site into Yahoo’s database (previously the Inktomi database) and is likely to be costly. It is centered on an annual charge and an extra cost for each click you obtain from a Yahoo supported search engine. Site Match guarantees that your site is scheduled in Yahoo's search record (not their directory), and that it is revived after a 48-hour gap. If your site is not new, there is a probability that you will already be scheduled in Yahoo's search database. Yahoo's spider (Slurp) performs a massive task of selecting web sites to append to the database. To confirm that you are definitely scheduled, you may insert your domain in the Yahoo search box and find out if your site emerges. If a result emerges, it ensures your presence in the database. The cost of singing up for Site Match is $49 each year with $0.15 to $0.30 every click subsequently. If you are scheduled in Yahoo's database, you receive the precise identical service without any cost (but the fact is that your site is revived every month in place of every 48 hours). What are the benefits of being revived or refreshed? What does refreshed imply? It fundamentally involves that Slurp arrives to view your site and revises it to the Yahoo database in two days. If you are not managing
a site that has to be updated daily (for example a news site or a web
log), it is advisable not to sign up in favor of Site Match. You would
simply be paying for a service you perhaps do not need. |